How does your branding go? Do you put a business card into every package of product you ship? Do you add a brand to your handmade crafts? Just when I think I have got this micro-business finely tuned, I discover something that once realised, I think, “Now, I should have already known that!” Continue reading
You are always reading about my Rhino Principle escapades. Well, here’s a new principal about which you may not know. The Pickle Principle! Find out how customer disappointment led to one of the best customer responses ever!
Give ‘Em the Pickle Continue reading
My friend Carrie works at Starbucks. After morning walks, I often stop by her store to order a “grande ‘bold’ coffee of the day, room for cream”. Sometimes I stop to pick up the coffee to take along on the walk simply because it makes me happy. I like feeling happy and figure my customers do too. Have you noticed tucking a little extra ‘happy’ into every order might have value beyond the obvious immediate? Continue reading
Get Sale! Keep Sale! As a small business owner, I know customer service is one of the most important skills I can practice. Etsy stresses good customer relations all the time through Forums, the Etsy Success Newsletter and in a number Features. Not to mention that I really appreciate good customer service myself and know that I have often times refused to continue buying from someone who is difficult or simply disinterested in my business. Continue reading
Today I learned an important lesson when filling a Hide a Heart order and I want to THANK my Customer for making me a better seller. Continue reading