How does your branding go? Do you put a business card into every package of product you ship? Do you add a brand to your handmade crafts? Just when I think I have got this micro-business finely tuned, I discover something that once realised, I think, “Now, I should have already known that!”
I’ve been thinking about this ‘branding’ idea quite a lot lately. So one day I decided to take action and spend some time perusing the web looking for a site that makes fabric labels to add to the handmade Latte Cozy Sleeves I am knitting.
I thought it a stroke of luck that I came across this terrific post titled HOW TO MAKE YOUR OWN FABRIC LABELS! I considered it my little ‘love note’ from the web.
First order of business was to decide what to put on the label. Using a word document, I had to figure out the best size, most readable font choice and spacing of whatever I decided to create. Should the label read ‘MCatherine Made’ along with www.hideaheart.etsy.com? Should ‘Handmade in USA’ in what city and state be included? I had a few ‘false starts’.
Should the label go on the inside of the sleeve or would there be more ‘bang for the buck’ if it was visible on the exterior of the sleeve?
Ultimately I concluded the obvious decision was to use the Hide A Heart logo with website address, affixed to the exterior of the sleeve!
All Packaged Up
Now you would think having figured out all of these details, I would carry the learning through to other handmade creations. Nope, but that’s the beauty of customers like Angelina who teach you something important by simply making a purchase!
After putting together an order for 8 Edwardian Era Downton Abbey Inspired Sachets, also suitable for Tea Party or wedding favors, I realised a thing or two!
Then There’s Value Added
….and let me take this just a step further. Remember the value added post I recently published about Turning Bits-N-2-Better as a package perk for my customers? Well, why not take full advantage of this ‘branding’ concept and add a label to the freebies too!
Therefore, if one is going to ‘brand’……
Then one is GOING to Brand….
Henceforth, one should make much ado about a lot!
If you happen to be looking for a great tutorial for making your own labels, I suggest you visit the Sew Delicious blog.