Eiffel Tower


Some days I play.EiffelT2 Continue reading

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Anything Worth Doing…


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That’s me alright. Just ask my friends- Diane, Annee, Claudia, Janice, Shelley, Peggy, Marian, et al! Continue reading

Mr. Selfridge OOAK Pecuniary Purchase


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I wanted to make something in honor of the final episode on Sunday of the Mr. Selfridge series airing on Masterpiece Classics. I wanted to create a product Mr. Selfridge would approve to stock in his store. Continue reading

Give ‘Em the Pickle


You are always reading about my Rhino Principle escapades. Well, here’s a new principal about which you may not know. The Pickle Principle! Find out how customer disappointment led to one of the best customer responses ever!

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Give ‘Em the Pickle Continue reading

Ghostly Affair with Facebook Time Line


Something odd happened to my Facebook TimeLine wall this week…it all but disappeared. I believe ZEN practice has merit and I aspire toward self-realization but I am not as prepared for non-existence as I thought. Continue reading

2012 WIIFM or WIIFU?


I walk four mornings a week with my friend Diane. Unlike me who suffers from what I like to believe is the creative free spirit from which the Rhino Principle…….

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(The Rhino Principle by Paul Johnson
There’s a certain rule in life that I’ve found worth considering. It particularly applies if you’re confronted by a crisis. I call it the Rhino Principle.

Now, the rhino is not a particularly subtle or clever animal. It’s the last of the antediluvian quadrupeds to carry a great weight of body armor. And by all the rules of progressive design and the process of natural selection the rhino ought to have been eliminated. But it hasn’t been. Why not? Because the rhino is single-minded. When it perceives an object, it makes a decision–to charge. And it puts everything it’s got into that charge. When the charge is over, the object is either flattened or has gone a long way into cover, whereupon the rhino instantly resumes browsing.

Few people think of learning from a rhino. But I have. And when I hear of an author who cannot finish or get started on a book, I send him (or her) a rhino card. I paint a watercolor of a rhinoceros on the front of a postcard–something I do well, as I’ve practiced it a great many times. And in the space next to the address I write: “Stop fussing about that book. Just charge it. Keep on charging it until it is finished. That’s what the rhino does. Put this card over your desk and remember the Rhino Principle.”

Sending a rhino card usually works. Now, the Rhino Principle may not produce the perfect book, but it does produce a book. And once a book is drafted, it can be improved, polished and made satisfactory. But if the Rhino Principle is ignored, there is no book at all.

This principle can be applied to many other things, particularly business. When an entrepreneur has an object in his line of vision, he should dismiss all other considerations from his mind, abandon all other activities and charge directly at that object, continuing to charge until the object has been secured. All kinds of qualities are needed to make a great businessman. But aggressive single-mindedness is by far the most important. Indeed, it is indispensable.

To what extent does the Rhino Principle apply to politics and statesmanship? In my view it applies with even more force. The story of Moses in the book of Exodus is an exposition on this approach. So is the monumental story of Alexander the Great of Macedonia and the destruction of the Persian Empire. Caesar’s conquest of Gaul, as described by himself, is another epic in the need to charge and keep on charging until the object is taken.

In the history of the United States one sees time and time again how success was achieved through the concentrated pursuit of a clear and definite aim.

The original settlers who arrived on the Mayflower observed this principle. They wanted the freedom to practice the religion of their choice, and to secure this they disregarded wealth, comfort and safety and worked toward their goal until it was achieved.

The American leaders who objected to George III’s government argued around (and beside) the point until they produced the Declaration of Independence. This was the moment at which America adopted the Rhino Principle: A salient object was perceived, and everything was sacrificed for its attainment.

Abraham Lincoln concentrated all his energies into one two-pronged aim: the preservation of the Union and the defeat of those trying to sunder it. He pursued this aim wherever it took him and never deviated from it, despite enormous difficulties and reverses, until the Union was triumphant.

Winston Churchill embodied the Rhino Principle. His objects were not always consistent–and they were sometimes the wrong objects. But there was always the same single-mindedness in his pursuit of them. In 1940 Churchill and the defense of freedom in Europe came together in a common destiny. I remember, as a boy of 11, listening to his broadcasts during that fateful summer and hearing my father say, “That man Winston Churchill has a clear aim and is very determined. That is what we need today.”

I’ve often noted that the statesmen who succeed on the big issues have a distinct vision of their goals combined with undeviating energy in pursuing them. Konrad Adenauer was one such example, Charles de Gaulle another. And in the 1980s two others who shared that trait, Ronald Reagan and Margaret Thatcher, joined forces to win the Cold War. Neither was very sophisticated nor subtle, but both understood the importance of having a clear aim and concentrating unreservedly on that aim until it was accomplished.

Is President George W. Bush cast from the same mold? I rather think so. I certainly hope so.

We can choose to lead quiet lives and get through them without achieving much. But if we want to do the big thing, if we hope to leave a record that will be admired and remembered, we must learn to distinguish between the peripheral and the essential. Then, having clearly established our central objective, we must charge at it again and again until the goal is achieved.

That is what the rhinoceros does. It may not be a model animal in most ways. But it does one thing very well. And that one thing we can learn: Charge!

Paul Johnson, eminent British historian and author; Lee Kuan Yew, minister mentor of Singapore; and Ernesto Zedillo, director, Yale Center for the Study of Globalization, former president of Mexico; in addition to Forbes Chairman Caspar W. Weinberger, rotate in writing this column. To see past Current Events columns, visit our Web site at http://www.forbes.com/currentevents.)

…charges, Diane is a person who thoroughly researches an idea and works out a strategy before she even considers taking action. Continue reading