Identify and Fill a Niche


Did you know that a lack of communication is listed among the top ten problem issues in a relationship? Often it’s the words and attitude making up the sub-category to communication that leads to complications. You know the ones I mean– the raised eye-brow; the “hmmmmmm”; the raised voice; the not-so-nice choice of words; the really poor choice of name calling; the crossed arms; oh, and let us not leave out the slamming of doors! You may wonder where I’m going with this….. Continue reading

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Who is a Hide A Heart Customer?


So the economy is struggling and I open an online store. What was I thinking? I have friends who shake their heads about my refusal to believe I could fall short of success, but I practice FINOM the acronym for FAILURE IS NO OPTION METHOD philosophy! Continue reading

Hide A Heart Press and Media Kit


Have you thought about putting a press and media kit together? Do you know what you would include; how it would look; where you would send it; how else you could use it?

I’ve spent nearly two years developing my small business. I have NOT had much time to figure out how to get the word out to the press and media because, as you already know, I suffer from Rhino Principal affliction–Ready, Set, Go, Do…then THINK! Continue reading

To Giveaway or Not…That is the Question!


As you can well imagine, Valentine’s Day is the premier holiday for the love notes of Hide A Heart. As a mini-micro business Hide A Heart has very limited funds to invest in marketing and must rely on creative strategies to get the Hide A Heart brand and product out to the public. Continue reading

Marketing On Air


On three occasions I have spent REAL $$ marketing . One was a complete bust,  one the ‘jury is still out’ for opinion and one turned out to be a complete success—To put it in baseball terms, that would translate into a strike, a ball and a hit–that  isn’t too bad for a ‘rookie’ is it? I’m not O-U-T!   Continue reading