Crochet Fleur de Lis


I’ve searched everywhere in vain for a  Fleur de Lis motif crochet pattern. I nearly gave up until I decided to figure one out myself to add to MCatherine Designs!

crochet fleur clear Continue reading

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‘Iheart You’ Holiday Splendor


Autumn has arrived in PDX! Time for a cup of coffee, a chat and the season for annointing myself with the sparkle of ‘I♥You’ holiday splendor! Continue reading

Never Too Early for Christmas


I know, it’s July but when I looked at my calendar this morning I was shocked to see that it’s July 25th which then lead me to immediately think, “OMGosh! It’s only five months until Christmas! And what’s more important, the Christmas Promotion Season is already in full swing! Hide A Heart is a gift line and if I am to be successful, then it’s time I began thinking with a ‘gift line state of mind!” Continue reading

Who is a Hide A Heart Customer?


So the economy is struggling and I open an online store. What was I thinking? I have friends who shake their heads about my refusal to believe I could fall short of success, but I practice FINOM the acronym for FAILURE IS NO OPTION METHOD philosophy! Continue reading

To Giveaway or Not…That is the Question!


As you can well imagine, Valentine’s Day is the premier holiday for the love notes of Hide A Heart. As a mini-micro business Hide A Heart has very limited funds to invest in marketing and must rely on creative strategies to get the Hide A Heart brand and product out to the public. Continue reading

Life on Mars-HideaHeart Begins Year II


Lesson 11-Local Sales

FYI: Rhino-complex is NOT cured! Portland OR is B-I-G! I spent 5 hours and drove 90 miles delivering Hide A Heart orders to 10 locations. I can already see that this second year of being in business is going to be LOADED with LOTS of LESSONS! Continue reading