ART IS MAKING SOMETHING OUT OF NOTHING. Frank Zappa Continue reading
Marketing on air has been short of oxygen of late, but someone put the mask on for me. Continue reading
Although we may not have a marketing budget, two creative brains have put together 5 Tips for Marketing on Air in 2014 to share.
How does your branding go? Do you put a business card into every package of product you ship? Do you add a brand to your handmade crafts? Just when I think I have got this micro-business finely tuned, I discover something that once realised, I think, “Now, I should have already known that!” Continue reading
You are always reading about my Rhino Principle escapades. Well, here’s a new principal about which you may not know. The Pickle Principle! Find out how customer disappointment led to one of the best customer responses ever!
Give ‘Em the Pickle Continue reading
Either the good news is that I receive a lot of gifts, or I simply hold on to ribbon for years until I can figure out what to do with it. Such was the discovery I made recently when cleaning out a bin-o-bits I’ve been saving for a while.
As mentioned in a previous post, I have a penchant for saving ribbon from packages. I dunno…it just seems a shame to throw it away, especially if it’s wire ribbon! Depending on the length and color, I can sometime reuse it to wrap a package, but if I end up with a piece of 10-12″, then I’m left to figure out what to do with it so I always tuck it back into the bin-o-bits.
While making up the package perk Thank You’s included with Hide A Heart orders in anticipation of 2012 holiday sales, it occurred to me that those bits could be created into better use + reduce the clutter in the bin-o-bits! Continue reading