Some Things Money or Social Media Can’t Buy


Heartsig

Marketing on air has been short of oxygen of late, but someone put the mask on for me. Continue reading

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5 Tips for Marketing on Air


Screen Shot 2013-05-14 at 8.49.47 AMAlthough we may not have a marketing budget, two creative brains have put together 5 Tips for Marketing on Air in 2014 to share.

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2013 Treasure Perk for the Holidays


What’s your Treasure Perk-4-the-holidays?
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Since participating in an Etsy Boot Camp a couple of years ago, I find the lingering residual of the exercise inspires me to create a new THANK YOU package perk as a ‘limited’ edition offer. Continue reading

Branding


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How does your branding go? Do you put a business card into every package of product you ship? Do you add a brand to your handmade crafts? Just when I think I have got this micro-business finely tuned, I discover something that once realised, I think, “Now, I should have already known that!” Continue reading

Give ‘Em the Pickle


You are always reading about my Rhino Principle escapades. Well, here’s a new principal about which you may not know. The Pickle Principle! Find out how customer disappointment led to one of the best customer responses ever!

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Give ‘Em the Pickle Continue reading

Turning Bits-N-2-Better


Turning Bits-n-2-Better 

Either the good news is that I receive a lot of gifts, or I simply hold on to ribbon for years until I can figure out what to do with it. Such was the discovery I made recently when cleaning out a bin-o-bits I’ve been saving for a while.

As mentioned in a previous post, I have a penchant for saving ribbon from packages. I dunno…it just seems a shame to throw it away, especially if it’s wire ribbon! Depending on the length and color, I can sometime reuse it to wrap a package, but if I end up with a piece of 10-12″, then I’m left to figure out what to do with it so I always tuck it back into the bin-o-bits.

While making up the package perk Thank You’s included with Hide A Heart orders in anticipation of 2012 holiday sales, it occurred to me that those bits could be created into better use + reduce the clutter in the bin-o-bits! Continue reading

Personalized Gift Tags for Christmas


I customized gift tags for Hide A Heart customers who buy one of my little hearts that say a lot. I enjoy being able to offer this special customer service.

For Christmas this year, I decided to create a ‘customized’ gift tag for the gifts I will give to my friends.

I pulled up one of the HAH gift tag templates and decided to use a ‘phototag’ of me having fun for the front side and adding the year to the back side of the tag. Continue reading