2011 Reflection and Three Things for 2012

From improved product photos to descriptions to targeted advertising to direct sales, I’ve learned a lot about the strengths and weaknesses of Hide A Heart in 2011. The most important accomplishment of Hide A Heart in 2011 is that over 400 new people have received a Hide A Heart gift of inspiration, encouragement and comfort in homes all across the USA.

Things done well in 2011

  1. Improved upon photos
  2. Improved Etsy Shop banner
  3. Took control and improved the Hide A Heart web site
  4. Improved product descriptions
  5. Increased sales from 268 in 2010 to over 400 in 2011 (I set a goal of 600….maybe I was a little too optimistic but one has to believe in one’s product!)
  6. Increased Twitter Followers from 900 in 2010 to over 2000 in 2011
  7. Increased Facebook Fanpage from 800 in 2010 to over 1500 in 2011
  8. Added new hearts

8.  Improved the HAH logo and packaging

9.  Increased the Hide A Heart blogspot HAHtourage members from 50 in 2010 to over 200 in 2011 and wordpress blog followers from 8 to 20!

10.  Expanded the web presence of Hide A Heart

11.  Placed Hide A Heart in several ’boutique’ shops: New Seasons Market, Crave Bake Shop, Nest Interiors, Multnomah Athletic Club, and a couple of Naturopathic offices

Things to do better in 2012

♥Improve blogging posts with better SEO…I must understand how to do this to succeed! ♥Increase direct sales–2012 is the year the rubber hits the road and approach at least ONE potential customer every day ♥Continue to create alliances and relationships to put this simple, sweet and fun romantic gift or gift of wellness into every home….one heart at a time.

Tell me what Hide A Heart can do for YOU and I believe together we can create a perfect WIIFU!


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