When you stop by a blog, do you notice many have side bar advertisements? I always wonder how the shops advertising decide which blogs will provide the highest R.O.I. yield. What is the best way you have found to advertise an Etsy Shop or your own URL?
I received a call from Google Adwords a couple of weeks ago. I know about Google Adwords after checking out the info last year and decided the potential for ‘clicks’ might exceed my bank account. Also, Handmadeology and Etsy are now offering ads for a lot less investment. But I keep vacillating back and forth, struggling to decide which advertising will pay off in the best yield per dollar spent.
After reading a quick post determining an advertising budget on MANTA last week, I have concluded Hide A Heart will need to set aside approximately 10% of revenue (gross or net?) for an annual budget. Based on my 2012 sales projections I will need to set aside approximately $1000. Yikes! That number makes me ‘glow with incandescent illumination trepidation’ so let’s say $500 instead!
Google Adwords recommends spending $340.00 a month! NO WAY!!! I would have to invest in an oxygen tank to try to control the hyperventilating! However, in discussing the advertising dilemma with a dear friend, she points out that “you are going to make mistakes. But too little spent on advertising won’t benefit you at all.” Hmmm. Thanks, that makes things so much clearer–NOT!
I’ve decided to divide the $500 into three advertising categories based on the following criteria:
- The number of potential customers that can be reached in an identified customer group
- A high volume but quality online source
- Face-2-Face local media
- A Newsletter $175.00 for 4 consecutive ads
- Handmadeology Pro $120.00 per year
- Etsy Relevancy Ads $22.00 x 52=$1,144.00 a year
- Press Release BLOOD, SWEAT & TEARS, BUT ABSOLUTELY WORTH EVERY DROP!
- Inter-acting with other bloggers–EXCELLENT opportunities
- HAH blog and HAH bloodspot posts
- EverythingEtsy enhanced listing $50.00 1-time fee
- New Etsy Listings $.20 per listing
There’s a hole in my advertising budget bucket! How’s your 2012 advertising strategy bucket filling up?