An interesting thing happened the other day on the way to check the Hide A Heart listings available on Amazon.com. What I found begs the question–Was the UPC code for the XOXO Hide A Heart ‘HAHjacked”? And I thought this ‘little business venture’ was going to be easy. Are you laughing?
For those who follow, you know I spend $39.00 a month to list Hide A Heart on Amazon.com. When first launching Hide A Heart, I was counseled that as a newbie business, being listed on Amazon.com would engender ‘credibility’ in the minds of my customers. Additionally, I believe that a Hide A Heart presence on EverythingEtsy along with perusing all manner of free publicity through authoring articles for several WWW sites serves to create increased product visibility…please reassure me that I am correct about that idea because I can tell you ‘time’ is not quite the ‘free’ entity I once opined!
Amazon.com requires a UPC code for every product listing, which I did not ever imagine I would need. However, Amazon.com is the Gold Standard for selling sites, so whatever Amazon.com wants, Amazon.com gets! After some web research, I decided to purchase 10 codes for approximately $100.00 and happily listed Hide A Heart products and waited to be DISCOVERED!
While DISCOVERED is a ‘relative’ term, I can report that DISCOVERED can be honestly applied with connection to Hide A Heart sales from the Amazon.com listings as told in one of my favorite posts about a Amazon.com sale to a soldier in the Middle East.
This week I checked on my listings and found an entirely different product using the HAH UPC code for the XOXO heart! The listing shows the XOXO heart and description until you reach the weight???? I went to ‘manage inventory’ and found the listing showed very differently from the way it showed originally when I made it. Whoa! What happened?
I quickly reported the ‘listing confusion’ to those who help on Amazon.com and received an email response telling me to ‘take the listing down immediately’ as if I had caused the issue. I wrote back and pointed out when I had listed products and purchased UPC codes and that this ‘new’ listing showed that it was made in 2011 but that I had not added any listings this year. I then emailed a query on July 12, 2011 to the company who somehow shares the same UPC asking when they purchased their UPC code. To date, after a second email and keeping Amazon.com in the loop as requested, thus far have heard NOTHING from the company of cross-purpose!
I’m sure there must be some ‘reasonable’ explanation and I’m practicing the slogan to the left because I don’t really want to believe the UPC code for the XOXO heart has been ‘HAHjacked’! In particular because that would mean the company from whom I purchased the codes is selling the same codes to other people and that’s a No! No! that would require some pretty serious undertaking.