Did you know that a lack of communication is listed among the top ten problem issues in a relationship? Often it’s the words and attitude making up the sub-category to communication that leads to complications. You know the ones I mean– the raised eye-brow; the “hmmmmmm”; the raised voice; the not-so-nice choice of words; the really poor choice of name calling; the crossed arms; oh, and let us not leave out the slamming of doors! You may wonder where I’m going with this…..
If you have never seen her, here’s a link to a perfectly humorus example of the Mars vs. Venus problem delivered by Amanda Gore. Among other points she suggests that upon arriving home we should engage in a “seven second kiss” MINUS the clock-watching! However, creating positive communication between other family members is essential too.
Last week I spent several hours working on answers to an exercise posted by Ann Burton that helps target customers. This week on Handmadeology I found an equally compelling post to help define branding written by Andrea Mansfield. I thought I’d share my answers as I work through the steps.
FYI: I have copy/pasted the steps from Handmadeology. My answers are bolded.
Step #1: Define why your business exists–When I was left without the ability to perform, a hole through which a little of my spirit seeped daily was punched through my soul. I needed to find another ‘spirit-driven’ purpose to re-ignite the fires… to re-invent myself because I was lost in artistic chaos. Additionally my youngest son was injured in a car crash and to date is unable to be conventionally employed.
Step #2: Go for passion– Everyday brings a challenge I welcome whole heartedly, pardon the pun! I am utterly obsessed, possessed and passionate about sharing the message of Hide A Heart with others. Working like a woman with hair on fire is exactly the right description of the burning desire that feeds my passion, now similar to the level I experienced when rehearsing for performance! In absolute truth…I LOVE spending time with Hide A Heart!
Step #3: Ask yourself, “What am I really offering?”– I want to share the game my husband and I have played for decades. By keeping a love note in circulation we created a way to speak in the language of love through a non-verbal, positive and sweet expression of affection that is fun and nutures relationship enrichment.
Step #4: Narrow your niche and dig deep– The applications for Hide A Heart are infinite, but if I were to ‘narrow the niche’ it would be to facilitate the way to help people nuture relationships with a simple communication tool and the heart symbol is universally understood to represent love.
Step #5: Solve a problem– Use a little glass heart to say a lot…without ever saying a word.
Here are your three steps to finding a product solution:
- Find the problem you see in the demographic you want to serve most–A lack of simple, inexpensive and positive communication tools for couples and families
- Define the solution to that problem–Provide a reusable tool made in a shape that symbolizes affection
- Find the product that best creates that solution–Durable glass hearts that are hidden or given to express affection