Celebration (click to listen)
Hide A Heart’s first year has been a doozie of a learning experience with ever so much more to learn. I am happy to report I am still ‘in this game for the long run.’ I LOVE waking up every day with a large dose of positive Hide A Heart energy.
I’m happy with packaging, the number of products available and have plans for expansion. I am pleased with the R.O.I. of my efforts thus far and undaunted by the tons of remaning steps to initiate and the challenges to identify and over-come. I am pretty sure promotion is now where I need to focus most of my effort.
I have a five year plan and as such, during this second year I’ve decided to set some concrete goals..not exactly ‘resolutions’ which trumpets out the implied meaning of irrefutable ‘pin me against and wall with no hope of escape’ kind of declaration. However, I am of the opinion that if I ‘publically’ number and name 2011 goals it will serve as a means to hold me accountable. I plan to periodically revist and report on the promise, pitfalls and progress of the long stretch toward reaching out for ‘the golden ring’ to encircle the best for Hide A Heart.
- Create a treasury a month and post on the http://hideaheartinspiresexpression.blogspot.com then contact the featured shops with the news requesting they also ‘spread the news!’ I made the first one today and I’m counting it as January’s effort! http://www.etsy.com/treasury/4d17acce0e118eefbdf0f7d7/teas-me?ref=pr_treasury
- Sell 10 Hide A Heart a week
- Blog once a week
- Write an article a week for Handmade Spark http://handmadespark.com
- Get applications for local craft faires submitted earlier
- Diligently nurture and update often the Etsy Shop http://hideaheart.etsy.com
Just added ‘valentine’ tags to everything appropriate. Whew! Go ahead, search ‘Romantic Valentine’ on Etsy (of course, it’s easier if you look up Romantic Valentine in Portland Oregon because only 29 listings pop up!) If you search ‘Romantic Glass Heart Valentine’ it is among 243 listings. If you search ‘Ruby Red Romantic Glass Heart Valentine’ it is among 13 listings. If you search ‘Romantic Valentine Love Game’ 6 Hide A Heart listings are among the 13! Just ‘maybe’ I’m getting the hang of this!
I am sure the list will grow.