Heartfire (click to listen)
How many of you sell your products online? To use a Dr. Phil-ism, “How’s that workin’ for ya?” In other words, how are your sales?
It’s MUCH different than I or Randy sensed it would be. It’s not only MUCH different, it’s a MUCH harder, more complicated, over-rated and under-estimated sales model. Randy, and perhaps I too, thought that IF YOU BUILD A WEB SITE, THE WORLD WILL SURGE TO IT, BUY FROM IT AND WHA LA!! SUCCESS WILL BE OURS! HA! or in our case, HAH!
Turns out that building the web site happens to be the EASIEST thing you’ll do along the ROAD TO RECOGNITION! While we knew there were lots of ‘things’ to be found on the WORLD WIDE WEB, I don’t think we actually knew just HOW many ‘things’ can be found on the WORLD WIDE WEB and that’s when you KNOW what search term to type into the browser like ‘glass heart’, ‘romantic gift’ from the heart.
Did you know there is a site called Wordtracker to browse that actually posts the most popular search terms and that you should build your text and advertising based on those terms and then periodically CHANGE the terms based on search term popularity? Who knew????? Good Grief! If you didn’t like the idea of feeding a sour dough starter, you will NEVER be fond of feeding your web site, blog page, and promotional materials the MEAT required to keep them UPDATED! FYI: You are reading the words of one who let the SOUR DOUGH starter EXPIRE!
So, while I am totally engaged in ‘feeding the insatiable monster’ to promote web sales, I was ‘advised’ to introduce HIDE A HEART to the world in closer proximity to moi by venturing out to Summer, Holiday and Church Bazaar, Festival and Community Sales to ‘get the word out’ and spread the HIDE A HEART message father afield.
I began with a Church Bazaar during the beginning of the holiday season in 2009 at which I did not take any photos. (NOTE: Take photos of everything you do because you never know when they might prove useful. But I had no HIDE A HEART sign or place to display it. I did use the cupcake holder, but I didn’t take the hearts out of the package!) I did not research the location of the Bazaar because I paid $20.00 to co-sponsor a table with another CRAFTANATOR (my newly coined term). The church was located in a community that suffered a great deal of job loss and the Church Bazaar provided a really wonderful way for church members and neighbors to spend a few hours chatting with other church members and neighbors and peruse products that we had all so carefully created, packaged and displayed in the hope of selling to all who stopped by.
HIDE A HEART quickly realized the community needed a price reduction to be considered for purchase in light of the fact that the table next door was selling ‘surprise’ bags for $1.00 which ended up being filled with garage and household bits…mostly unmatched, some unusable…but people seemed to appreciate the ‘game of chance’. Hmmmm. Can’t compete or could I? It just dawned on me that I could have slipped a HIDE A HEART into a sack too and let people pay a $1.00 for a chance to win one and when I’d reached the price point from which I might make the slightest profit, drawn a winner! I do something similar with the HIDE A HEART FAN PAGE when I reach a certain goal!!! Why was I not thinking??? Nevertheless I was so grateful that over two days eight customers purchased a HIDE A HEART. However, this time I did learn that one wants to price things with cents…like $19.95 or $9.95 and bring $5.00 bills and nickles!
The next ‘venture’ was to a hospital Holiday Bazaar–again no photos. This time we paid $40.00 for the table/chair space + a percentage of our sales and all the CRAFTANATORS were directed to arrive at 5:30 am to drop off products and then go park cars in the north 40. We set up our tables in huge expectation for sales because so many customers were ‘on campus’…it’s a BIG hospital! (NOTE: You know those BIG containers of coffee you can purchase at STARBUCKS…get one…you’re gonna need it because the ‘selling space’ was extremely drafty and cold…around 40 degrees…and don’t forget to bring mittens and a hat!) This was a single-day selling opportunity, and with the general American economic climate still suffering, although I had planned for sales of 30 HIDE A HEART, I was delighted by sales of 20! Progress!
The first summer festival sale was a couple of weeks ago at an event titled GOOD IN THE HOOD. (NOTE: I took pictures! See? I’m learning!!!!) This was a two-day sale for which I paid $150.00 for a lovely canopied space that included a table and 2 chairs set up on a grassy field of a neighborhood elementary school.
Display sign made, cupcake holder wrapped in pink tulle, table cloths, two types of HIDE A HEART packaging for variety and price point + ways to display open product for touching, I enthusiastically set out for ADVENTURE!
The most popular sales were of the Prayer & Hope & Healing HIDE A HEART.
Since beginning SALES IN THE NEIGHBORHOOD, I have learned something every time I have a Bazaar (no pun) adventure! Be sure to walk away from the display table; Greet EVERYONE passing by and hand him/her a HIDE A HEART flyer or brochure. YOU never know…while they may not have the cash on that day (because I am unable to take credit cards), IF they buy on-line, HIDE A HEART is ready!